Why Join?
>A Clear Business Case

Reputation

• Build your brand, enhance your reputation for  leadership and communicate commitment to LGB equality and diversity.
• Inclusive work environments encourage loyalty, teamwork and maximise personal contributions, which are key in top performing organisations.
• Keep your customers – 74% of gay and 42% of straight consumers are less likely to buy products from organisations that hold negative views of lesbian and gay people.
• Stonewall's 'Living Together'   report showed that an overwhelming majority (93%) of people support laws to protect gay people from discrimination and harassment at work.
• While 85% support laws that makes it unlawful to refuse people services because of their sexual orientation.
• For more information and full report 'Living Together: British attitudes towards lesbian and gay people' here. 

Recruitment and retention

• Inclusive workplaces become employers of choice in competitive markets, attracting and retaining the best talent.
• Reduce your staff turnover – 36% of gay employees will change careers in the face of discrimination.

Personal contribution and productivity

• Retain a motivated workforce – people perform better when they can be themselves.
• At least 55% of gay employees facing workplace
  discrimination report that this has a direct, negative impact on their work.
• For more information please see 'Peak Performance: gay people and  productivity' here.

Risk aversion

• Tribunals have both personal, reputational and financial cost implications – last year a claimant was awarded £120,000 after experiencing discrimination at work because of his sexual orientation.