Team Pride
What you can do
Team Pride and Stonewall's Rainbow Laces Campaign


Promoting equality for LGBT fans and players in sport







TeamPride is a consortium of 10 companies committed to making sport everyone’s game. TeamPride are adidas, Aon, Aviva, Barclays, eBay, Manchester United, ASOS, Premier League, Sky Sports and Visa. They make Stonewall’s Rainbow Laces campaign possible by:

  • Funding the Rainbow Laces campaign
  • Investing expertise and strategic guidance
  • Engaging leading sports institutions and bodies
  • Creating a team of Rainbow Laces supporters through their staff and customer networks


Aon is very proud to be a part of TeamPride and I firmly believe this consortium holds an enormous ability to influence the sports industry. There is still much more we need to do before all LGBT+ people can live freely as their authentic selves. Sport unites us all and TeamPride and Stonewall are committed to making sport everyone’s game by raising awareness of LGBT+ equality this November.

Jim Herbert, LGBT executive sponsor, Aon


As part of this commitment to grassroots sport, TeamPride is the main sponsor of the world’s most successful LGBT football club, Stonewall FC, who play in the FA Middlesex County League, the London Unity League and the GFSN Cup.

  • Stonewall FC

  • Photography by Henry Knock

  • Photography by Henry Knock

  • Photography by Henry Knock



Find out more

If you are interested in joining TeamPride, please contact Kimberley Mitchell at or 020 7593 1887.